Goal:
The collaboration with Timber Cannabis Co. and Hybrid is meant to be an introduction to cannabis for people who might be intimidated or anxious by going to a dispensary. By creating a sample pack of prerolled joints as a promotion, the goal is to create more buzz about the Timber and to make new cannabis users feel more comfortable in trying new things.
Roles:
Timber Cannabis Co. x Hybrid Campaign
Do we have to pay for more supply for this product?
No. Prerolls are already available in-store, so the excess from rolling can be used in these minis.
How much will the packaging cost?
The average price of the packaging for cigarettes is $7.
Going to a dispensary can be intimidating for users of all experience levels, especially first-timers. Because there are so many options, it can be difficult to know what to look for or even the right questions to ask. Recreational users also want to try new products without breaking the bank.
By creating a product that gives new users a taste of different strains at a discounted rate for a limited time, customers will feel more comfortable with the product itself, and by extension, coming into a dispensary. A product with multiple strains also gives seasoned stoners an opportunity to stray a bit from their favorites without it costing more than they would usually spend.
