Burton Multichannel Campaign

Goal:

The idea for this campaign is to combine traditional and digital advertising with UX design. The goal was to create an experience for shopping with Burton that expands from the store to anywhere.

Roles:

Founded in 1977 in Vermont by Jake Burton Carpenter, Burton began as a snowboard company, a one-stop shop for everything needed to hit the slopes. The company has slowly evolved to incorporate outdoor apparel as well. Now, Burton is one of the top snowboard companies in the world, with innovative designs to improve the experience for every type of rider.

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